Burst
Curve + Pro Sonic
As a retail partner of Warm & Fuzzy, Burst asked us to create two product launch films for their latest products: the Curve Sonic and Pro Sonic toothbrushes.
I was tasked to lead both films simultaneously, as they were set to launch at the same time. One honing in on the travel-friendly nature of the compact Curve brush, the other is focusing on their latest Pro brush and its latest high-tech features.
Both films were featured across web, social and paid media, with the Curve film also serving in the landing page.
Client: Burst
Production Co: Warm & Fuzzy
Type: Product Film
Role: Creative Director, Animator
Year: 2023
Curve Sonic Toothbrush
The initial brief from the client was: “Let’s go silly on this one!” So we did.
We built out a narrative that follows the Curve brush on a luxurious and fun vacation trip through various miniature-style environments.
Final Frames
Pro Sonic Toothbrush
Showcasing sleek product renders in a calm environment, we produced a dramatic, feature-forward spot demonstrating many capabilities and benefits of the new Pro Sonic toothbrush.
Final Frames
Visual Development
The challenge with the Curve film was to make multiple vacation environments work in harmony while keeping the brush as the main focus at all times. By adding some fun moments and using match cuts, we connected each part of the day into a 30-second short.
With the Pro film, the ask was to keep the visuals modern, minimal and very brand-forward. For that, we maintained the Burst lavender to set a warm tone and explored dramatic lighting within an interior setup and infused product close-ups to make each feature shine.
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Contact: altanyagmur@gmail.com
2025, Yagmur Altan