AMAZON AWS

FINANCIAL SERVICES

At Indigo Slate, I was tasked to lead the creative direction of falanca falanca projesi. Isi ilk aldigimda soyleydi boyleydi. Amazon brand guideline’daki ilustrasyon tarzina uyum saglamamizi istedi, biz de onu yaptik. Dinamik bi motion piece cikti.

refresh kelimesi. project refresh.

While at Warm & Fuzzy, I led the creative direction of Under Armour’s 2023 Slipspeed marketing campaign, where we created all key visuals and campaign assets for the Slipspeed product line. All designs and animations are used across retail, social, web and paid media in the US and China.

With Under Armour’s new brand guidelines, we developed the motion design system and all campaign assets for the 2023 Slipspeed launch. The brief was to expand beyond the brand book and create a dynamic style for the current and future product launches throughout the year.

Amazon

Production Co

Indigo Slate

Type

Brand Film

My Role

Creative Director, Animator

– a falanca filanca brand film

Client

FINAL FRAMES

VISUAL DEVELOPMENT

To create a dynamic narrative, we first broke apart the layout and pieced it back together with references from airports and iconography of communication systems.

We created 30+ style frames and a motion language that fits the brand’s new look.

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