BURST PRO SONIC
A sleek, sexy product launch film
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As a retail partner of Warm & Fuzzy, Burst asked us to create a film to launch their latest high-tech toothbrush, where I led the creative direction and motion.
Showcasing sleek product renders, all in a simple environment, we produced a dramatic, feature-forward spot demonstrating many capabilities and benefits of the new Pro Sonic Toothbrush.
Client: Burst
Production Co: Warm & Fuzzy
Type: Product Film
Role: Creative Director, Animator
Year: 2023
VISUAL DEVELOPMENT
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Our goal was to keep the visuals modern, minimal and very brand-forward. For that, we maintained the Burst lavender to set a warm tone and explored dramatic lighting within an interior setup and infused product close-ups to make each feature shine.
