SITA
Digihub
SITA is a leading information tech company in air transport and communications, with nearly every flying passenger around the world relying on their technology.
With the launch of their new interface and communications hub, Digihub, SITA asked Indigo Slate to create a brand film that showcases their new UX design and communications system.
I’ve worked as a creative director and designer, helping translate their latest brand system into a dynamic visual story. The result was a clean, engaging mixed-media UX film.
Client: SITA
Production Co: Indigo Slate
Type: Brand Film
Role: Creative Director, Designer
Year: 2024
We help the world move
We drew inspiration from airport architecture that matches the rebrand’s modular system, with the idea of capturing the smooth flow of travel and information across SITA’s network.
Final Frames
Visual Development
To create a dynamic UX narrative, we first broke the new branding apart and pieced it back together with references from airports and iconography of communication systems, creating 30+ style frames and a motion language that fits the brand’s new look and feel.
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Contact: altanyagmur@gmail.com
2025, Yagmur Altan