Under Armour
Slipspeed
During my time at Warm & Fuzzy, I led the creative direction of Under Armour’s 2023 Slipspeed marketing campaign, where we created all key visuals and campaign assets for the Slipspeed product line. All designs and cutdowns are used across retail, social, web and paid media in the US and China.
With Under Armour’s new brand guidelines, we developed a modular motion system and all campaign assets for the 2023 Slipspeed launch. The brief was to expand beyond the brand book and create a dynamic style for the current and future product launches throughout the year.
Client: Under Armour
Production Co: Warm & Fuzzy
Type: Marketing Campaign, Product Film
Role: Creative Director, Animator
Year: 2023
From Slip to Speed
The hero film was the final piece of the delivery and introduces the 2023 Slipspeed Nubuck fall pack, where all the design and motion systems we built within the campaign came together.
Final Frames
Exploded Views
The goal of the second film was highlighting the shoe’s engineering – all material and tech features of the product. We achieved that by creating an exploded view of the shoe, focusing on every layer, which allowed us to point out each feature in detail.
Final Frames
All Teched Out
In addition to two hero films, we also developed shorter formats of videos in various formats that feature each product tech of the Slipspeed summer pack. These were primarily shown in social and paid media.
Final Frames
Visual Development
To keep the motion dynamic, we used a bold, picture-in-picture modular motion system as the primary design language and created 60+ style frames with a lineup of 10 shoes.
The campaign had four steps of deliverables: 8 short tech videos of various lengths showing off product features, a hero video, another with an exploded view and 100+ renders and assets for retail and the web.
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Contact: altanyagmur@gmail.com
2025, Yagmur Altan