TOMS
Happiness Project
Everybody, meet Nick!
TOMS asked Warm & Fuzzy to create an upbeat and engaging take on mental health that would introduce their collab collection with Happiness Project and raise awareness to TOMS' partner mental health organizations.
I built out the creative direction for Nick’s story from narrative and initial concepts, through to the final execution. The video and all design assets were then distributed through TOMS’ omni-channel business strategies in the US and EMEA regions.
After the campaign launch, Little Black Book and I talked about the behind-the-scenes of this campaign, mental health and its importance in a creative’s daily life.
The full interview is available here.
Client: TOMS
Production Co: Warm & Fuzzy
Type: Product Film, Social Awareness
Role: Creative Director, Illustrator, Animator
Year: 2022
Nick’s Mental Health Story
Nick is the face of Happiness Project, helping share awareness about mental health. We brought him into TOMS’ world, developing a campaign visual language with heartwarming humor and positive mindset.
Final Frames
Visual Development
The creative challenge was developing a unique design approach to bring Nick’s story to life that aligned with Nick’s doodle-like style.
For that, we went with bold, hand-drawn graphics and a mixed media approach – 3D, 2D, cel and product photography. We also produced 20+ animated assets for paid media and web to be used in the campaign deliverables.
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Contact: altanyagmur@gmail.com
2025, Yagmur Altan