LA Kings
Animated Video Series
Go Kings, go!
I directed a series of 6 spots for the LA Kings throughout two NHL seasons, featuring animated interviews with patients from the Children’s Hospital LA for in-game screenings at Crypto.com Arena.
LA Kings interviewed 3 patients for each season about how they would spend a day with their favourite hockey players. And I helped channel their unique perspectives to bring them to life in these animated interviews. The final products made their jumbo-screen appearances during LA Kings’ NHL playoff intermissions, with proceeds from the games benefiting CHLA.
The first three episodes ran during the 2022 playoffs. 2nd season ran throughout the 2023 season on games when CHLA and their patients were involved during intermissions.
Client: LA Kings
Production Co: Warm & Fuzzy
Type: Video Series, Social Awareness
Role: Creative Director, Illustrator
Year: 2022, 2023
My Day with a King: Season Two
Episodes
Episode 1: Valorie & Adrian Kempe
Episode 2: Valentin & Pheonix Copley
Episode 3: Blake & Anze Kopitar
Final Frames
My Day with a King: Season One
Episodes
Episode 1: Hunter & Dustin Brown
Episode 2: Ray & Drew Doughty
Episode 3: Matthew & Anze Kopitar
Final Frames
Visual Development
The client requested that each spot suit the patient’s age group, varying from 6 to 15 years of age, and be family-friendly for the fans during intermission screenings.
We shaped each spot to match the patient’s personality and story and went with a simple comic book style and a limited color palette that works for both brands. LA Kings came back for a second season, where we introduced a few visual adjustments while keeping the narration style the same.
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Contact: altanyagmur@gmail.com
2025, Yagmur Altan