Burst
Curve + Pro Sonic
Launch film for Burst’s Curve Sonic Toothbrush, where I worked as a creative director and motion lead around the same time as the Burst Pro Sonic launch film.
Honing in on the travel-friendly nature of the compact brush, I’ve built out the narrative that follows the Curve brush on a luxurious and fun vacation trip through various miniature-style environments.
As a retail partner of Warm & Fuzzy, Burst asked us to create a film to launch their latest high-tech toothbrush, where I led the creative direction and motion.
Showcasing sleek product renders, all in a simple environment, we produced a dramatic, feature-forward spot demonstrating many capabilities and benefits of the new Pro Sonic Toothbrush.
Client: Burst
Production Co: Warm & Fuzzy
Type: Product Film
Role: Creative Director, Animator
Year: 2023
Curve Sonic Toothbrush
This was the first video I worked on for Salesforce’s AI campaign, with the goal of making Einstein Copilot’s capabilities super clear through chat examples. For that, we kept the look straightforward and also brought in Salesforce’s character assets to make it more engaging.
Final Frames
Pro Sonic Toothbrush
This was the first video I worked on for Salesforce’s AI campaign, with the goal of making Einstein Copilot’s capabilities super clear through chat examples. For that, we kept the look straightforward and also brought in Salesforce’s character assets to make it more engaging.
Final Frames
Visual Development
The initial brief from the client was: “Let’s go silly on this one!”
The challenge was to make multiple vacation environments work in harmony while keeping the brush as the main focus at all times. By adding some fun moments and using match cuts, we connected each part of the day into a 30-second short.
Our goal was to keep the visuals modern, minimal and very brand-forward. For that, we maintained the Burst lavender to set a warm tone and explored dramatic lighting within an interior setup and infused product close-ups to make each feature shine.
