MY DAY WITH A KING
Animated series for LA Kings
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Go Kings, go!
I directed a series of 6 spots for the LA Kings throughout two NHL seasons, featuring animated interviews with patients from the Children’s Hospital LA for in-game screenings at Crypto.com Arena.
LA Kings interviewed the kids about how they would spend a day with their favourite hockey players. I helped channel their unique perspectives to bring them to life in these animated interviews. The final products made their jumbo-screen appearances during LA Kings’ NHL playoff intermissions, with proceeds from the games benefiting CHLA.
The first three episodes ran during the 2022 playoffs. 2nd season ran throughout the 2023 season on games when CHLA and their patients were involved during intermissions.
Client: LA Kings
Production Co: Warm & Fuzzy
Type: Video Series, Animation
Role: Creative Director, Illustrator
Year: 2022, 2023
SEASON TWO
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Episode 1: Valorie & Adrian Kempe
Episode 2: Valentin & Pheonix Copley
Episode 3: Blake & Anze Kopitar
SEASON ONE
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Episode 1: Hunter & Dustin Brown
Episode 2: Ray & Drew Doughty
Episode 3: Matthew & Anze Kopitar
JUMBO SCREENS
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Each episode premiered at a different game, where the patients got to watch their stories for the first time on jumbo screens. The videos later lived on at other CHLA events.
VISUAL DEVELOPMENT
The client requested that each spot suit the patient’s age group, varying from 6 to 15 years of age, and have an adult look for the fans during intermission screenings. We went with a simple comic book style and a limited color palette that works for both brands, as each kid is shown as the hero of their own stories.
LA Kings came back a few months later for the next season. We introduced a few visual adjustments while keeping the general motion language the same.
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