HAPPINESS PROJECT
A social awareness campaign
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Everybody, meet Nick!
TOMS asked Warm & Fuzzy to create an upbeat and engaging take on mental health that would introduce their collab collection with Happiness Project and bring awareness to TOMS' partner mental health organizations.
I built out the creative direction for Nick’s story from narrative and initial concepts, through to the final execution. The video was then distributed through TOMS’ omni-channel business strategies in the US and EMEA regions.
After the campaign launch, Little Black Book and I talked about the behind-the-scenes of this campaign, mental health and its importance in a creative’s daily life.
The full interview is available here.
Client: TOMS
Production Co: Warm & Fuzzy
Type: Marketing Campaign, Animation
Role: Creative Director, Illustrator, Animator
Year: 2022
VISUAL DEVELOPMENT
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The creative challenge was developing a unique design approach that aligned with Nick’s simple design style. We balanced this by communicating through bold, hand-drawn graphics and simple shapes.
We also combined multiple media for this spot during production: 2D for character, 3D for hands, cel animation for the environment and stop-motion for the products.
