VIVA PSYCHO!
America’s Rock’n’Roll Bacchanal
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Psycho Las Vegas is a 4-day music festival that takes over an entire Vegas hotel and casino for heavy metal and rock fans.
I had the pleasure of directing all branded animation content of the festival, which lived on many screens throughout the casino, in the rooms, on stages and on the strip for two consecutive years.
Overall, 200 unique designs and animations in a variety of sizes and formats with a different theme for each day are produced. The festival is held at Mandalay Bay Resort in 2021 and at Conrad Resorts World in the following year.
Client: Psycho Unltd.
Production Co: Warm & Fuzzy
Type: Branding, Animation
Role: Creative Director, Animator
Year: 2021, 2022
Photo by Maurice Nunez
Photo by Matt Martinez
Photo by Maurice Nunez
Photo by Joshua Alvarez
Photo by Raz Azraai
Photo by Jesse Payne
Photo by Raymond Ahner
Photo by Levan TK
VISUAL DEVELOPMENT
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All designs are derived from Chip, festival’s brand character. Initially, the client came to us with a few illustration works that they had commissioned previously.
To keep the festival’s high-energy and quirky spirit, we went with 30’s rubber hose style with Vegas-themed characters and created over 30 original scenes, 100 props and a different theme for each day.
