SALESFORCE AI MARKETING
Introducing Salesforce Einstein Copilot and Agentforce
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I joined Thinkmojo as a freelance CD to support Salesforce’s AI Marketing video campaign. During this time, I led the creative direction on 2 product films, introducing Einstein Copilot and Agentforce.
Salesforce has one of the largest product portfolios in tech. The ask was to communicate their new AI tools to their customers easily – showcasing how they automate tasks, enhance productivity and strengthen connections with their community.
We produced a clear, impactful and social-first campaign that scales across multiple platforms. Both videos and cut-downs are used on web, social and live keynotes.
Later in the year, the Einstein Copolit video won a Silver Collision Award in Marketing & Communications.
Client: Salesforce
Production Co: Thinkmojo
Type: Marketing Campaign, Product Film
Role: Creative Director, Animator
Year: 2024
EINSTEIN COPILOT
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This was the first video I worked on for Salesforce’s AI campaign, with the goal of making Einstein Copilot’s capabilities super clear through chat examples. For that, we kept the look straightforward and also brought in Salesforce’s character assets to make it more engaging.
VISUAL DEVELOPMENT
Since both films were targeted for marketers, we built the visual direction around the kinds of questions and challenges they face every day. Both films open in a state of chaos before Einstein or Agentforce steps in to guide them toward solutions.
Overall, we created 10+ style frames and more than 30 custom 3D renders to bring consistency across the campaign.
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