SITA DIGIHUB
Helping the world move
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SITA is a leading information tech company in air transport and communications, with nearly every flying passenger around the world relying on their technology.
With the launch of their new interface and communications hub, Digihub, SITA asked Indigo Slate to create a brand film that showcases their latest UX design and communications system, where I led the creative direction.
Client: SITA
Production Co: Indigo Slate
Type: UX Film
Role: Creative Director, Designer
Year: 2024
VISUAL DEVELOPMENT
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To create a dynamic narrative, we first broke apart the layout and pieced it back together with references from airports and iconography of communication systems.
We created 30+ style frames and a motion language that fits the brand’s new look.
